AN EMPIRICAL STUDY ON THE CONSUMERS’ WILLINGNESS TO INSURE ONLINE
نویسندگان
چکیده
منابع مشابه
investigating the relationship between ambiguity tolerance and willingness to translate of iranian prospective english translators: an sem revalidation study
cognitive studies of translation process have recently been awarded a great deal of attention. there exists a psychological angle to almost all translation activities. the present study, thus, deals with analysing the relationships between iranian prospective translators tolerance for ambiguity (ta) and their willingness to translate (wtt). the research was conducted as a mixed methods study, d...
The Personalization Willingness Paradox: An Empirical Evaluation of Sharing Information and Prospective Benefit of Online Consumers
Online enterprises today use information about customers to improve service and design personalized offerings. To do this successfully, however, enterprises must collect consumer information. This study enhances awareness about a central paradox for firms investing in personalization; namely, that consumers who value information utility are also more likely to participate in personalization. We...
متن کاملEffects of Online Recommendations on Consumers' Willingness to Pay
We present the results of two controlled behavioral studies on the effects of online recommendations on consumers’ economic behavior. In the first study, we found strong evidence that participants’ willingness to pay was significantly affected by randomly assigned song recommendations, even when controlling for participants’ preferences and demographics. In the second study, we presented partic...
متن کاملPerception towards Online Shopping: an Empirical Study of Indian Consumers
Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian consumers’ buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to conver...
متن کاملThe Impact of Knowledge and Trust on E-Consumers' Online Shopping Activities: An Empirical Study
Lack of consumer trust is a critical obstacle to the success of online retailing. Knowledge is one important factor influencing the level of trust. However, there is no consensus on the relationship between knowledge and trust. Some studies argued a negative relationship between knowledge and trust while the others argued positive. This study discussed the relationship among knowledge, trust in...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Polish Journal of Management Studies
سال: 2019
ISSN: 2081-7452,2081-7452
DOI: 10.17512/pjms.2019.20.1.18